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I am Daria Drutman
Public relations and events management
Skills & History
Public relations and events management
Efficient, well organised and adept at multitasking, I work well as part of a team as well as leading one, and am an enthusiastic individual. A creative thinker with a strategic mind for business, I have spent several years gaining valuable knowledge in established and start-up companies specialising in both PR and events to combine all my strong traits.
University of the Arts London, 2:1 Hons
Bellerbys College, Distinction
CAREER
PR Director, AGroup, 2016 – present
A Kaliningrad business group running three luxury Hotels & Restaurants.
Rebranded the company image by merging all projects into one group.
Changed and drove the creation of all new marketing materials to streamline the company’s image
Ensured the reputation of the company was on brand through writing press releases & creating campaigns
Organised and promoted the company’s key annual events (e.g. gastronomic dinners with special chefs, New Year’s Eve parties)
Managed all media and press enquiries whilst liaising with the press on a regular basis
Partnered with print and online media
Created all the marketing materials (e.g. website, social media content & mood boards)
Created and implemented a strategy to capture feedback from our campaigns
Strong voice of the company, represented the brand at various forums and industry-related events
PR Manager, VIPS GROUP, 2014 – 2016
A Saint Petersburg engineering company and start-up Real Estate Agency
Organised press conferences
Created project media kits for our key building projects (e.g. Lahta center, the Bolshoi St. Petersburg Circus restoration)
Increased awareness of the brand through ensuring the company’s specialists were at the right forums and industry events
Built a strong relationship with the press in St. Petersburg to increase press coverage
Was a part of a strong team and was responsible for organizing weekly team meetings to celebrate achievements, set goals and carry out team building exercises to create a dynamic working environment with open communication
Planned and developed social media content (VK, Instagram, YouTube and our website) in which 10% of the monthly revenue was generate through these platforms
PREVIOUS WORK EXPERIENCE
PR Account Director Assistant, Zarya, JUN 2011 – AUG 2012
A Kaliningrad company running one restaurant, cafe, cinema and night club
Helped to organise client events
Managed social media account and content
Assistant to the Press Office Director, Lambeth Council Press Office, London, APR- MAY 2013
Helped to manage press enquiries
Participated in media plan development for Nine Elms regeneration project
Latest Work
AGroup hotels and restaurant website development
The aim was to unite all hotels and restaurants of the group into one platform, but to remain the fullness of each place.
- Plan development
- Design development
- Full project accompany with programmers
- Copywriting and filling
- SEO
Seasonal menu and offers
Autumn seasonal menu in the signature restaurant Dolce Vita, the AGroup company.
Seasonly, in every restaurant the team is developing, implementing and fevering to the audience its special offers.
- Provide ideas
- Media plan
- Visual and textual contents
- Delivery to the audience
A start up Mice agency website development
The aim was to create bright, colourful, easy to use website and at the same time informative and full. The best website is one that is useful both for clients and company. Therefore, I always draw attention to what information client wants to find on the website and how company is going to provide and update this information.
- Strategy
- Plan development
- Design development
- Full project accompany with programmers
- Copyright and filling
- SEO
Client events
Early Piedmont truffle party organisation in the restaurant of AGroup.
- Concept development
- Media plan
- Press pack preparation
- Promotions
- Working with reservations
- Working with the team (photographers, decorators, restaurant managers)
- Printed and online design and materials preparation (ads, menus, banners, leaflets)
- SMM
- Working with feedbacks
Partners programmes and collaborations
AGroup restaurant article for magazine in collaboration with jewellery store.
- Promos and collaborations with company friends and partners
Private events
Organisation of themed private party in one of the restaurants of AGroup company.
It was a private birthday party with a theme: Russian winter party with ice bar inside during summer period.
- Working on the theme ideas
- Developing the programme and entertainments
- Event plan
- Printed materials (menus, invitations, cards)
- Working with decorators
- Artists booking
Branding
Visual representation for wedding dinner, included concept developments, logos, invitations and every single printed material during the wedding.
- Ideas generation
- Storytelling
- Working with designers
My Life
Address
Onyx Tower 2, Dubai, UAE, Greens