Marketing and Public Relations
Efficient, well organised and adept at multitasking, I work well as part of a team as well as leading one, and am an enthusiastic individual. A creative thinker with a strategic mind for business, I have spent several years gaining valuable knowledge in established and start-up companies specialising in both PR and Marketing to combine all my strong traits.
Luxury handmade chocolatier based in Dubai, UAE and Riyadh, KSA forreyandgallad.com
Managing and integrating all Marketing and Digital Marketing strategies to growth both offline and online visibility, brand identity and awareness, leads generation
Researching, analyzing and implementing new industry trends, tools and services. (e.g. What's App business API, Commerce tools for Social Media )
Organized strategic sponsorship partnerships
Participated with the brand in Emirates Woman Award and Abu Dhabi Charity Dream Ball
Created 12 seasonal collections, planned and implemented marketing campaign content creation as well as briefing to creatives: photo shootings, ad visuals, video shootings, ongoing social media management for 6 SM platforms including creating social media calendars, visuals community management, story campaigns, influencers relationship management, SM targeting planning, management and analysing
Web traffic analysis: created and executed a successful digital marketing strategy including online website content management, SEO, email marketing campaigns and paid search marketing. This resulted in a 16% website user increase compared to the previous period and 53% online sales growth year-on-year (2018-2019 and 2019-2020)
Created, managed and drove all brand identity materials, collateral and the development of new promotional materials
Managed relationships with PR agencies and organized key company events, product launches, press coverages, product placements, strategic partnerships and brand collaborations
A Kaliningrad business group running three luxury Hotels & Restaurants
Created and integrated all PR and marketing strategies to grow both online and offline visibility, brand image and demand generation.
Rebranded the company image by merging all projects into one group, including market research and analysis, briefings to IT and programmers, visual design creation, copy writing, storytelling, key messages, creating all visual contents, SEO, ongoing content updates and analytics.
Changed and drove the creation of all new marketing materials to streamline the company’s image
Organized and promoted the company’s key annual events (e.g. gastronomic dinners with special chefs, New Year’s Eve parties, wine degustation)
Developed strong partnerships with local organizations to further increase brand awareness
Managed all media and press enquiries whilst liaising with the press on a regular basis including partnership with print and online media.
Managed offline and online media coverage for the restaurants, hotels as well as for the company leaders and experts.
Developed and executed loyalty marketing e.g. loyalty programs, seasonal offers, client gifting, consumer engagements, gastronomic dinners, influencers relationships
Content creation as well as the briefing to creative agencies, including copy writing, press releases photo and video content and marketing campaigns to ensure the reputation of the company was on brand.
Driving ongoing social media strategy, including website and all social media platforms.
Worked with Design agencies to create and develop all visual online and offline marketing materials for our hotels, restaurants, events and campaigns.
Strong voice of the company, professionally represented the brand at various forums and industry-related events together with the sales team.
Support sales team with the creation of marketing promotions associated with the key market segments (including weddings, corporate events, in house events).
Created and implemented a strategy to capture and reply online feedback from the customers general experience and our campaigns.
Measured and analyzed monthly, yearly and campaigns results alongside with future strategic plan creation based on the results
A Saint Petersburg engineering company and start-up Real Estate Agency
As a part of Sales and Marketing team, worked on implementing PR and media communication strategy to create brand image and increase brand awareness
Organized press conferences and expert opinion meetings with key company leaders and experts.
Created project media kits for our key building projects (e.g. Lahta center, the Bolshoi St. Petersburg Circus restoration).
Increased awareness of the brand through ensuring the company’s specialists were at the right forums and industry events.
Built a strong relationship with the online and offline press in St. Petersburg to increase press coverage
Was a part of a strong team and was responsible for organizing weekly team meetings to celebrate achievements, set goals and carry out team building exercises to create a dynamic working environment with open communication.
Ongoing content creations together with press releases and news releases for the website and social media.
Planned and developed social media strategy, in which 10% of the monthly revenue was generate through these platforms, including Instagram, YouTube and website.
Developed printed and online marketing materials together with briefings to designers for company’s marketing campaigns, events and forums
PR Account Director Assistant, Zarya, JUN 2011 – AUG 2012
A Kaliningrad company running one restaurant, cafe, cinema and night club
Helped to organise client events
Managed social media account and content
Assistant to the Press Office Director, Lambeth Council Press Office, London, APR- MAY 2013
Helped to manage press enquiries
Participated in media plan development for Nine Elms regeneration project
The aim was to unite all hotels and restaurants of the group into one platform, but to remain the fullness of each place.
Autumn seasonal menu in the signature restaurant Dolce Vita, the AGroup company.
Seasonly, in every restaurant the team is developing, implementing and fevering to the audience its special offers.
The aim was to create bright, colourful, easy to use website and at the same time informative and full. The best website is one that is useful both for clients and company. Therefore, I always draw attention to what information client wants to find on the website and how company is going to provide and update this information.
Early Piedmont truffle party organisation in the restaurant of AGroup.
Developing and implementing Seasonal Collection Offers
AGroup restaurant article for magazine in collaboration with jewellery store.
Organisation of themed private party in one of the restaurants of AGroup company.
It was a private birthday party with a theme: Russian winter party with ice bar inside during summer period.
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Sheikh Mohammed bin Rashid Blvd, The Lofts West, Dubai, UAE, Downtown